• Avelore Ave

Prism Heath - Packaging and Product Design

Hey there, creative!


Aas I am building my portfolio, I try to think of new ways to showcase my skills, especially in pattern design from my fashion design days. This project also involved product designing, strategic thinking, branding, and animation.


My workflow starts with an idea, a sketch, and a few colors. Then, I conceptualize what type of product and branding style would work with my designs.


And here is what I created!

[Image Description: The image is of a yellow background with a colorful border, with pictures inside it. On the left is a black and white logo of Prism Health. The text underneath says "A straight-to-your-door, all-inclusive, healthcare plan or all bodies." On the right side of the image are five healthcare items, a pill bottle and its box, a closed pillbox, a circular lip balm, an opened pillbox, and an eyedropper and its box. END ID]

Prism Health is a modern and colorful healthcare brand serving all body types. This personal project involved pattern designing, product designing, branding, and animation.


[Image Description: Project Brief - To design packaging, branding, and social media marketing for a modern healthcare brand. END ID]

My goal was to create a colorful and friendly product design for a modern healthcare brand. I also created different types of animation layouts, so there can be various styles for advertising.



[Image Description: The Concept - A people-first, community-always company that values the people it serves at affordable prices. END ID]

For this project, I wanted to communicate a brand that cares for the people it serves.

I gave myself three themes to build the concept from:

  1. There must be an abundance of colors.

  2. It needs to be relatable to a modern audience.

  3. The graphic designs, animations, and videos need to work well for social media.

With the above three points in mind, the final concept I landed on for this project was Prism Health.


 Image Description: The main goal of Prism Health is to provide custom, affordable, and personalized healthcare. END ID]

Prism Health is a people-first, community-always organization that values the people it serves at affordable prices. Its colorful and modern design offers a sense of ease and fun for the consumer.




STORYBOARDS

For my storyboarding process, I capture how everything will move together as separate scenes, experiment with the layout, and put together the final videos.

 [Image Description: Three images of storyboard sketches. The first sketch has the primary Prism Health logo on the left, and there are five placement holder squares on the right. The second sketch has four items on a grid layout, with arrows showing movement. The last sketch has a doodle of an open pillbox in the center of the frame. End ID]

And, of course, every modern brand needs a mobile-friendly website and delivery options!


(This GIF file size is too big, so here's the video link for now!)


I created these awesome mockups using PlaceIt.net, a stock photography, and mockup website. I use the paid version, but the free version can still be useful.


I had fun creating and animating the logo, and the style I picked worked really well as an animation loop.


Logo




Design Elements

[Image Description: Five design elements on a yellowish background. The first has a red, orange, yellow, green, purple, and blue square color palette. The second image is a white circular pill, the third image is a white oval pill. The fourth image is a pattern swatch full of colorful swirls, and the fifth image is a pattern swatch is full of colorful swirls with pills decorating the pattern. END ID]

Programs Used

Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro (not shown, Adobe Media Encoder)

I look forward to creating more projects like this, and I plan on making tutorials on my process so I can show a more behind-the-scenes process and teach people a few new things.


Thanks for reading and watching, and check back weekly for something new!

– Afro Flower


AFS_Logo_Animation.gif